One massive mistake people make when adopting a disruptive mindset!

Disruption and innovation are terms that are thrown around in many business circles almost without thought in today's fast paced, technology driven world. With a plethora of new technologies being developed, is it any wonder that there are so many new and emerging opportunities in both business and work? More people are migrating online than ever before and the friction between traditional systems and modern technology continues to grow. Many people are saying that 9–5 jobs and 4 year degrees are dead. . . But is this really the case?

New technologies are certainly changing every industry and creating new ones. Whether you look at people who are making a successful career off of YouTube and social media, drone pilots, or the gig economy the virtual, innovative technologies are swiftly breaking down the walls of the old economic and societal structure.

Yet there is a massive caution behind all of this. . .

In order to disrupt and innovate, one must have some form of stability. Change does not occur in a vacuum and innovation for mere innovations sake often misses the main point of why people change products or move to new technologies. It is the human factor that is most often missing from these presentations on new technologies and innovation. Moreover, it is because people are so focused on the new technologies that they forget to answer key questions such as:

How does this technology solve the customers problems?

Do the customers trust this technology enough to use it?

Does the new disruption actually build on the existing norms and values or seek to destroy them?

Each one of these questions raise an important point concerning whether or not a change should be adopted or not.

Apple is a good example of how technology should be integrated as they were not the first to invent the personal computer, but they were the first to popularise it. This is because their marketing was revolutionary in the sense that it made computers, which were seen as things only to be used in IT, as an item desirable for the public. Telling the customer how the innovation solves a problem or how it aids service provision is much more important than the actual innovation.

Furthermore, many innovations seek to destroy existing systems without asking which systems work in the first place. An example of this is the area of educational technology, where there are a myriad of new hardware and software products to use. However, not many stop to ask if this actually helps or hinders learning with many schools simply adopting new programmes only to have them stand as red herrings in their traditional system.

We cannot merely accept innovation for innovation sake, successful innovation has and always will be tied up within the understanding of the human factor and serving people. To lose sight of this is to create a world where technology only further divides people from each other and from achieving better results in life.

Photos by Josh Hild and Markus Spiske from Pexels

I am a foward thinking visionary and thought leader. I move people from information to insight.